Not certain how you can hire the perfect SEO Company for your website? I know it is really difficult to find a reliable SEO Consultant. Just one mistake and you are ready to put your website, money and time in danger.It is very unfortunate that the Search engine optimisation industry is surrounded by people who follow unethical strategies.
- Hiring a SEO Freelancer
- hire a SEO Freelancer
- why to hire SEO Freelancer
- when to hire SEO Freelancer
You will find individuals with less experience in the SEO industry who really don’t know what is correct and what is wrong. They do not know anything about latest search engines twitter updates. The SEO techniques which they follow does not work anymore these days But these people still practice mass link building activities which is considered spam by search engines. The search engine optimisation tricks which they follow do not work anymore in 2020. But SEO agencies and SEO freelancers still follow them and no results are achieved for the business.
Why you should never hire SEO blindly
In 04/2012, Google launched Google penguin, one of the auto link penalty update which impacted sites with link farms. If the site acquired an unnatural backlink pattern, then it was impacted by this upgrade. We all believed that this was coming as Google earlier also penalised web sites. The actual difference is that earlier it was actually a manual penalty and today its is automatic using Google penguin. Link spam used to work like a charm for SEO’s earlier and hence they still followed it in the belief that it may work. I can guarantee that if you use black hat tactics for link-building then Google will penalise the web-site.
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The search engines penalties are not something which can not be recovered. With right data and methods this can be resolved. The biggest problem is your SEO firm who will get rid of all the communications in the search console for any penalty. Trust me, you may never find out what is wrong with your web-site. I understand that most people will say that they will change the SEO Firm and sort this, yet it will still be tricky. Simply because you don’t have a full report from your SEO company about the back links and work performed.
Top Three things to expect from a reliable Digital Marketing Freelancer
1)On-Site SEO.
Always think Long Term. Website seo is a channel which gives results in long-term.
If you are usually looking for short term quick results then probably you should go for Google Adwords. Pay Per Click will help you generate business leads in no-time by putting your ad on page one of Google. PPC not just provides text but also display advertisements. Safest way to do search engine optimisation or best search engine optimization for your site is named white hat search engine optimization. It concentrates more on customers rather than on engines like google. SEO is the year 2020 and ahead is all about on-site search engine optimisation where aspects like header tags, meta-tags and content is key.. Any smart search engine optimisation agency will invest a lot of time on on-site approach and implementation..
2)Link Strategy
Links are generally the backbone for search engine ranking on high competition keywords. We need to forget about backlinks creating practices of early 2020 and focus even more on the public relation and marketing aspect to generate back links for the web site. Is your search engine optimisation company creating backlinks the white hat way? This would be truly worth asking. Back-Links reports in a spreadsheet format should be looked at every four weeks. It’s not the quantity of links which often matters but the high quality of link that has been built. I point out this because getting a excellent website link calls for a lot of communication with all the bloggers and may take a great deal of time (sometimes 4-8 a long time) to acquire even one backlink for your web site which holds much more benefit than 100’s of poor quality backlinks.
3) Trust only SEO Reports
Transparency in reports is what you should ask from your SEO agency. Ask for an on-page SEO and off-site SEO reports plan well before starting any SEO project. on-site SEO should be documented in a report by your SEO firm|It would be very good to have reports in Google docs about on-site alterations. I prefer Google docs thanks to the real-time monitoring benefit. Reporting keeps you and your SEO Company on their toes. Link-building sheet should be shared by your SEO agency with specifics of all links built. This will help you take action if the web page link is reported suspicious by Search engines or any other toxic link computer software.
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My Last Suggestion
The most essential factor to check about a SEO agency is the results that they have delivered or talk to their existing clients. SEO is a funny game and a wide range of companies try to trick customers with false guarantees. Choosing an SEO firm is actually nothing less than employing an important position in your company. Make sure you inquire all issues, verify work references, check past results before giving an SEO project.
