Your content is considered great only if it ranks on the first page of google search results. This means you may have brilliant content however if it is not ranking at the top, it will not reach desired users and it will be of no use. Almost 97% of content falls in his category because only a handful makes it to google the first page. Let’s discuss how you can achieve a higher rank on google.
Focus on opportunity key words – These are Regular keywords but slightly better. These are the keywords with high organic click-thru rates (CTR). Look at the search results page before picking keywords and look for clean words that are organic and will give you more organic clicks. For example – Video Editing Checklist falls under such word which is a regular keyword however will in all likelihood, give you more clicks.
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You may try tools such as Google Keyword Planner which is under the Google Ads tool and is a great resource to find keywords that have higher chances of clicks. As mentioned earlier Google SERP can give you all that you need in terms of keywords for your content. There’s related search, Snippets, top-ranking sites. You just need to make good use of them.
Understand Content Competition – Before jumping into content creation, do extensive research and analysis of what is already out there on SERP for that topic. Let’s say you want to write about fake news, there may be tons of information already out there and to provide the same stuff is of no use and doesn’t come under high-quality and relevant category. By looking at SERPs you can quickly see what is that people are looking at and most interested in Google algorithms has already done the hard work you just need to have a keen eye. Give what consumer wants neatly. So you can provide something different and better which is yet to be answered.
Content Intent – Focus on content intent of users while going for a specific topic. Google ranks page as per what users’ intents to search. You may have written a great post however if the user intent to get it in a different form it won’t rank well. An example can be a detailed post versus a list post. Idea is to make your content closer to human’ way of understanding any concept.
Google uses semantic-based search engine design which means the focus is not just on simple keywords but on their overall context and concept as well. Their tools can help you find content tags that google uses to interlink the keywords with related phrases and concepts. Make sure to utilize them and use as many tags you can use in your content. It will make your content more friendly and closes to natural language hence improved SEO. You can contact an SEO company to know more about SEO.
Content Design – Your content design can make or break your SEO. Imagine that you just wrote the best post ever written. However, it is not designed properly and will simply be a big box full of text which search engine can’t crawl or understand. We need to make sure out content design is not user friendly in terms of readability it should be search engine friendly as well. Make sure better use of Images, SEO banners, and charts. Use of lists, Charts, and so on. Visuals look cool and also make people understand complicated stuff on your website.
Optimize your sites (On-page SEO)
Once you have the keywords it’s time to optimize your content by using them. Make sure the keyword appears within the first 200 words of your article or content so crawlers can pick them and also early in the title tags.
- Keywords – “Key” words are the key for SEO; make sure you use your target keyword in your URL. The use of keywords in H1, H2, and H3 heading tags also ensures better SEO results
- Use short URLs – Studies have shown shorter URLs have a higher ranking. So whenever creating URL, make sure it’s not super lengthy and crisp
- Internal links – You should add link from higher authority pages to lower. This will complete the user experience as you will guide your audience to what they should go for next. The more they stay on their website better for you
Add a Hook – It is part of Advanced SEO; you need to figure out why people backlink in your industry, i.e., find the hook and then add the hook in your content. Create something new, position your content as a comprehensive guide that has everything about that topic. This will help you get backlinks as other people will use it as a reference for specific features and aspects. While presenting a case study focus on one specific result instead of providing too many results because of which it hampers the backlink process.
Build Backlinks – It’s a key SEO factor. Reach out to authority bloggers in your industries who may have posted on the same topic recently since they are already interested in better chances of getting shares and backlinks. Look out to broken links and offer your post as a replacement. The most important factor remains to encourage community building and comments. Make sure to reply to every comment it builds trust and community.
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